Q4 2020 United Kingdom Dance Games Performance Overview

In the fourth quarter of 2020, the dance game category in the United Kingdom saw interesting trends across the top 5 applications on the unified platform. Sensor Tower's data provides a closer look at these performances.

Just Dance Now, by Ubisoft Entertainment, showed a significant increase in weekly revenue, climbing from $2K in the last week of September to over $8K by the end of December. Downloads spiked in early October at nearly 10K and peaked mid-December with over 13K downloads. Weekly active users followed a similar upward trend, starting at around 9K and reaching over 20K by year-end.

Coco Play By TabTale's Dance Clash: Ballet vs Hip Hop experienced a more modest revenue increase from $86 to $160, with downloads peaking at the end of December at nearly 3K. Weekly active users rose gradually from 3.7K to over 5K in the same period.

Another Coco Play By TabTale's game, JoJo Siwa - Live to Dance, showed a fluctuating revenue pattern, peaking at $113 in late October and ending the quarter at $53. Downloads saw an increase in mid-December, reaching over 2.7K, while active users peaked at around 8.9K in the same week.

My Town: Dance School Fun Game from My Town Games Ltd, a UK-based publisher, showed a decrease in revenue in early December, with no revenue reported in the week of December 7th. Downloads remained relatively consistent, with a slight peak of around 1.9K in late October. Active users saw a modest increase from 818 to 809 over the quarter.

Lastly, the game Ice Skating Ballerina Life, also by Coco Play By TabTale, saw a revenue increase from $86 to $265. Downloads had a notable spike in early December, with over 2.5K downloads, while weekly active users nearly doubled from the start of the quarter, reaching over 3.4K in early December.

For more detailed insights and data on the performance of dance games and other categories, Sensor Tower's platform offers comprehensive analytics and trend reporting.